In 2014 our team at risual left an unforgettable impression on Microsoft supporters by giving them a tantalising glimpse into the future of IT at Microsoft’s biggest event of the year, Future decoded. Risual was a headline sponsor alongside Dell and HP at the event, in order for us to make an impact we had to take a different approach to other Microsoft partners which meant it was vital to make the day a memorable experience for all those involved. Our incentive was to increase our brand awareness and also drive sales. We therefore knew to do this effectively we had to engage our audience and grip their attention, ways we did this included having very talented graffiti artists on our set throughout the day and also our very own unique video which we used as a promotional strategy during each keynote.
The results we achieved from this were phenomenal, after just 24 hours of the event we had gained 10X the web traffic we had previously, as well as 10,000 hits on YouTube. An additional week on and we had gained 100+ new followers on our social media accounts and 100+ leads and positive press/ partner feedback. 1 month on from the future decoder event and our twitter account had increased by an incredible 200%, likewise our YouTube profile had risen to a massive 90,000 hits. risual also gained substantial publicity through 40 news stories which created us a huge sales pipeline. As a result of all these factors, risual grew massively as a business through the following months. The increase in our brand image because of future decoded meant we became more recognised by our audience which eventually built us a stronger and wider customer base, this left us all extremely satisfied with the outcome as it meant the hard work and commitment put in by the risual team paid off and lead to a massive success.
It’s now 2015 and we are headline sponsor again! We are ready to make an even bigger impression on our Microsoft supporters at future decoded. risual will be providing an incredible experience for all IT lovers. We will be presenting an exclusive stand with a fantastic team to support it, offering our expert advice and professional guidance to all those interested. With the likes of Professor Brian Cox, Scott Guthrie, Jessica Ennis, Clare Balding and Lord Sebastian Coe making an appearance, it creates an incredible line up of inspirational speakers to listen to throughout the day. Our expertise and broad knowledge of Microsoft technology has allowed us to provide the finest IT consulting, services and solutions. We understand that the world of IT is ever-changing and is extremely difficult to keep up with, therefore our aim is to help our audience become accustomed to this change with us. We have demonstrated this countless times over the years, leaving customers such as; Paul Smith, North Hertfordshire College, Gallowglass and Essex County Council, very satisfied with the services and solutions we have provided.